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| Photo Courtesy of William Instone |
by Tara Adams
Writer, Haunt Hunters App
IRVING, Texas – Goldilocks didn’t stay confined to a booth at Texas Frightmare Weekend.
He drifted through the aisles, strands on his wig moving with a rigid bounce, mask fixed in a dead stare, quietly asking blonde women a single question: could he have a lock of their hair?
Some laughed. Some froze. A few backed away before he could explain himself.
“That’s kind of the point,” Filmmaker William Instone told Haunt Hunters App in an interview. “We’re trying to creep people out at first.”
The unsettling walkaround stunt was part guerrilla marketing and part character study for Goldilocks: Halloween Havoc, a slasher feature Instone wrote and directed.
The man in the mask wasn’t just a cosplayer. He was Goldilocks, a serial killer character who has been haunting horror conventions, and now drawing real reactions, for three years.
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| Photo Courtesy of William Instone |
Instone brought the character, played by Darren D. Davidson, to Texas Frightmare Weekend in May, where Goldilocks roamed the convention floor asking blondes for hair.
Only after the initial discomfort did the pitch come: it was for a movie.
“Most people say no at first,” Instone said. “But they won’t forget us, and that’s the whole point.
The tactic has worked. Since first trying it at conventions several years ago, Instone and his team have collected roughly 80 locks of blonde hair.
Early on, the process was as rough as it sounds.
“We were cutting off hair with a pocket knife,” Instone said, recalling a moment when a woman unexpectedly agreed to the request after seeing a fake trailer he had made for the concept. “Now we’ve upgraded to scissors.”
Some contributors have handed over long sections of hair, reaching to the middle of Goldilocks’ back when affixed to the character's wig.
The hair is real. The threat, of course, is not.
“It’s a publicity stunt,” Instone said.
Still, the creep factor was strong enough that the convention itself addressed it publicly. Ahead of the weekend, Instone posted on social media that Goldilocks would be “looking for hair.” Some attendees were unsettled.
The convention responded on Facebook with a tongue-in-cheek endorsement.
“I’ve been getting reports (since last year’s event) that there was some creepy guy asking for blonde hair,” the post from Texas Frightmare Weekend read. “He’s a vendor. He’s making a movie. Did he creep you out? Good! That’s what horror movies are supposed to do.”
“It’s probably the best promo for a film I’ve seen in a while,” the post added.
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| Photo Courtesy of William Instone |
In Goldilocks: Halloween Havoc, the unease is baked into the character.
Goldilocks is a deranged serial killer whose fixation on blonde women traces back to childhood abuse by his mother, who also had blonde hair. He stalks victims on Halloween, when a wig and mask allow him to disappear into the crowd.
Instone said the character draws inspiration from both real and fictional killers, including Dennis Rader, known as BTK, as well as Buffalo Bill from The Silence of the Lambs and Norman Bates from Psycho. The mask and wig were influenced by Rader’s use of doll masks, something Instone describes as “so unnerving.”
Goldilocks is built as a physically imposing killer, something the film never explicitly explains but quietly reinforces. The actor playing him is an ex-wrestler, and Instone said that background shows up in the performance.
He’s muscular and strong and does use some wrestling moves in the movie.
The violence, Instone added, is intentionally brutal.
“It’s not necessarily gory,” he said. “But it’s brutal. He beats them to death with his fists. He’s not trying to make it quick.”
That cruelty, Instone said, ties back to the character’s hatred and the personal nature of the trauma that drives him.
The feature film serves as a prequel to the fake trailer Instone initially circulated at conventions. That trailer unexpectedly drew enough attention to push the project into full production.
To recreate the right atmosphere, the crew even staged Halloween in May, with households decorating along a street to sell the illusion.
Instone plans to keep the film under two hours and expects to self-distribute, with hopes of theatrical screenings in Texas and eventual placement on streaming platforms. He also wants to bring the finished film back to Texas Frightmare Weekend next year for a screening.
A sequel is already written. For now, the focus is wrapping up shooting and moving on to post-production. A Kickstarter campaign to cover those costs is expected to launch Friday, June 12, 2026. .
Until then, Goldilocks will keep walking the floor, unsettling, unforgettable, and doing exactly what Instone set out to do.
“We’re trying to scare you,” he said. “It’s supposed to be creepy.”



















