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by Tara Adams
Writer, Haunt Hunters App
BOONTON, N.J. – By any standard measure, Catfight Coffee is not a typical coffee shop.
The décor leans toward spooky, the walls tell stories of classic horror and rock and roll, and Halloween is not treated as a season but as a year-round state of mind.
That commitment, paired with consistent community involvement, delicious coffee, and attentive customer service, has earned Catfight Coffee the Golden Ghoul Small Business Award from Haunt Hunters App.
The award recognizes a spooky-themed small business that goes beyond aesthetics, one that actively engages its community while maintaining a welcoming, reliable experience for customers.
According to Haunt Hunters App officials, Catfight Coffee stood out for doing both without compromise.
“Anyone can put skeletons on the wall,” the award announcement noted. “Catfight Coffee built a space people are excited about returning to.”
Located in Boonton, N.J., Catfight Coffee has become a gathering place for horror and rock and roll fans, artists, musicians, and those looking for something different from the usual coffeehouse atmosphere. Its themed setting is deliberate but not alienating, inviting casual customers alongside devoted genre fans.
What separated Catfight Coffee from other nominees was its steady calendar of public events and community-focused nights. Creepy coloring book night, themed movie nights, and many other creative gatherings have turned the shop into a neighborhood venue rather than a novelty stop.
Equally important to the award was customer service. Haunt Hunters App cited consistent feedback praising the staff for being knowledgeable, welcoming, and attentive. The shop’s themed-identity never eclipses the basics: quality coffee, friendly service, and an atmosphere where people feel comfortable lingering.
Catfight Coffee’s owners, Musician Acey Slade and his wife, Meiling, maintained that balance carefully. While the brand embraces the spookier side of pop culture, the goal has always been inclusion rather than exclusivity. First-time visitors are treated the same as regulars, and longtime customers are recognized without the space feeling insular.
The Golden Ghoul Small Business Award is part of the Haunt Hunters App’s effort to highlight independent businesses that keep Halloween culture alive while contributing positively to their local communities. Winners are selected based on theme authenticity, community involvement, customer experience, and overall consistency.
For Catfight Coffee, the recognition confirms what many patrons already knew: the shop is more than a themed backdrop. It is a working neighborhood business that understands its audience, supports local creativity, and delivers on the fundamentals every day.
In an era when themed businesses often burn bright and fade quickly, Catfight Coffee has done something rarer. It's building something sustainable, strange, and genuinely welcoming.
Congratulations, Catfight Coffee.
